Meet the PR Powerhouse Redefining the Spotlight
Stars come in many shapes and forms. While most stars are hard to find, there are, however, a few that shine the brightest no matter who’s looking. Specifically, when it comes to Entertainment and Sports Public Relations, one standout star is the PR maven Krystle Coleman, who consistently shines the brightest. Krystle Coleman is the founder and CEO of Midori Star Media Group, a full-service public relations and lifestyle boutique agency. Many who know Krystle knows she’s always thinking outside the box and authentically creative as she can be. The word “Midori” means green in Japanese and happens to be Krystle’s favorite color. Her brand is a mirror reflection of who she really is.
Krystle is not only known for her brand; moreover, she is recognized as a true “Jill” of all trades in media, as she is also a credited writer, creative, and event designer. A little over the age of 30, Krystle has built a name for herself by working with some of the most prominent names in the entertainment, fashion, beauty, and sports industry. Krystle has worked with the major recording artists and celebrities like Rick Ross, Trina, Lala Anthony, Plies, Carmelo Anthony, Bryant McKinnie, Vontae Davis, and many more of your favorites. As a result of building strong relationships, Krystle’s career has progressed significantly—far beyond what she initially expected.
From Imagination to Impact: The Journey of a Visionary Creative
It has always been in Krystle’s heart, therefore, to create and, in turn, help others cultivate their ideas or dreams into something far beyond mere imagination. As a child growing up in Detroit, Krystle has always had an eye for what looks good and shares that reading many books influenced her to have a creative mind and a sense of imagination. Krystle furthered her education by earning a Bachelor of Science degree in Mass Communications with a minor in Journalism from Florida Memorial University, hints the only HBCU in South Florida.
While in college in Miami, FL, she was able to obtain internships at top entertainment companies in the industry such as Def Jam and a few others. These opportunities served as a foundation for her road to success in her public relations career. Having this great opportunity landed her a position at Slip N Slide Records where she supervised all aspects of the artists’ album publicity campaigns. The proficiency Krystle acquired on staff enabled her to begin shaping her brand by taking on freelance assignments and implementing publicity campaigns for major recording acts.
“Never stop educating yourself on your craft.” – Krystle Coleman
Mastering the Pivot: Krystle Coleman’s Rise from Music to Sports PR
With her credible and respected reputation in the Music Industry Public Relations realm, Krystle transitioned into the Sports Public Relations and brand strategy industry. She recognized that “the key to an athlete’s commercial viability off the field is directly tied to the public’s ability to recognize and form positive associations with them.”, said Krystle. Krystle shares that making that transition to Sports PR wasn’t difficult to do, it’s about having the proper skill and knowledge in Public Relations that will make you more confident in any industry you desire to strive in.
The road to success for Krystle Coleman has been quite a marathon. She has encountered numerous obstacles as an entrepreneur and often had to sacrifice time with her loved ones to be the success PR maven she is today. Krystle encourages creatives who are on their path to success to keep working, don’t give up, and believe hard work does pay off. “Never stop educating yourself on your craft, I wanted to know everything there is to know about Public Relations.”, shares Krystle. She never limits herself on what she can do for her clients and is consistently looking for new brands and clients to work with to expand her palette of creativity in PR.
Shining Brighter: Expanding Creativity and Defining the Future of PR
Furthermore, she is continuing to elevate her brand by providing exceptional service to both her current and new clients. In addition, Krystle expressed that she will soon begin venturing deeper into her creative bag by developing more innovative design projects. Simultaneously, she plans to expand her existing clientele and broaden her reach in the industry. Without a doubt, Krystle Coleman is the ultimate representation of what hard work and believing in yourself can achieve. As well-known American author Napoleon Hill once said, “To be a star, you must shine your light, follow your path, and don’t worry about the darkness, for that is when the stars shine brightest.” Ultimately, by creating a unique lane in the PR industry and staying authentic to herself, Krystle has rightfully earned the title: the Star of PR.
Tune in now to watch Krystle Coleman’s full magazine interview and see why she’s the true Star of PR!
Written By: Khalinah Ellick
