Cole Bennett and Lyrical Lemonade are not just competitors in the music video game, they’re the definitive leaders of it. Over the past five years, Bennett has turned his creative powerhouse into the go-to destination for crafting jaw-dropping, culture-defining visuals. From snapping up hip-hop phenoms to creating award-winning videos, Lyrical Lemonade isn’t just dominating; it’s rewriting the rules of what music videos can be.
Lyrical Lemonade: From Passion Project to Powerhouse
When Cole Bennett founded Lyrical Lemonade in 2013, it was a passion project. A young dreamer armed with nothing but a camera, Bennett was determined to spotlight underground hip-hop while changing the visual storytelling game. Fast forward to today, and his vision is an unstoppable production force, setting the standard for innovation and quality. The past five years have been monumental for both Bennett and his brand. Not only has he honed his craft, but he has also positioned Lyrical Lemonade as the creative beacon in the music industry. When you see their now-iconic lemonade box logo, you know you’re about to witness a video that will push boundaries and possibly break the internet.
Lyrical Lemonade’s recent catalog is a masterclass in creativity, and collaborations with Lil Yachty have been a standout highlight. Whether it’s the groovy, dreamlike vibes of “Strike,” the futuristic energy of “Tesla,” the emotionally raw “Hate Me,” or the effortlessly fun “Yae Energy,” Bennett’s videos bring songs to life in a way that feels fresh, exciting, and unmistakable.
The Signature Visual Style of Lyrical Lemonade
Each of these projects embodies Bennett’s signature visual style, from unparalleled color grading that makes every frame stand out to jaw-dropping animations that add a playful twist. And then there’s the cinematography—those camera angles and perspectives are unlike anything you’ve seen before, making these videos feel less like traditional music visuals and more like immersive art installations.
Lyrical Lemonade’s Creative Reach: From Hip-Hop to Hollywood
Bennett isn’t just a hip-hop maestro. He’s proven he can take on Hollywood-size moments and make them unforgettable, as he did with the award-winning “Peaches” music video for The Super Mario Bros. Movie. Featuring Jack Black as Bowser, the video is a perfect combination of humor, heart, and high-energy visuals. Only Cole Bennett could take a single word (“Peaches!”) and turn it into a phenomenon felt worldwide. It’s not every day a video blends so seamlessly into pop culture while snagging awards along the way.
If there was still any debate about Lyrical Lemonade being the top-tier name in music video production, Drake put it to rest with his collaboration on “Another Late Night,” featuring Lil Yachty. The video marries laid-back vibes with dazzling creativity, complete with Bennett’s signature mix of cinematic lighting, quirky flourishes, and a surprising level of intimacy that makes you want to hit replay immediately. It cemented Bennett and Lyrical Lemonade’s place as arbiters of taste in the music visual landscape.
Lyrical Lemonade as a Launchpad for Stars and Culture Leaders
While working with industry giants like Drake solidifies credibility, Lyrical Lemonade has also firmly established itself as the launchpad for rising stars. Artists like Yeat and Central Cee, who are rapidly climbing the ranks of superstardom, trust Bennett’s vision to amplify their music with visuals that demand attention. Whether it’s Yeat’s experimental soundscapes or Central Cee’s clever lyricism, a Lyrical Lemonade collaboration guarantees a larger-than-life video experience.
What makes Lyrical Lemonade’s work so magnetic? It’s not just one thing—it’s the alchemy of it all. The surreal animations add whimsy. The bold and beautiful color grading makes the visuals practically glow. And the cinematography? It’s the kind that leaves you wondering, How did they even think of that angle? It’s a style that blends playfulness with polish—a perfect reflection of Bennett’s unrelenting imagination.
At its core, Lyrical Lemonade videos are more than just visuals. They’re immersive adventures that pull you into a world uniquely tailored to each song. Bennett and his team know how to push technical boundaries while staying true to an artist’s identity. That’s why everyone—whether they’re long-established icons or buzzworthy newcomers—wants a piece of the Lyrical Lemonade magic.
Five years ago, Lyrical Lemonade was on the rise as a phenomenon. Cole Bennett was a name buzzing in hip-hop circles. Now, they’ve cemented themselves as the gold standard for music video production—a name that’s synonymous with creativity, innovation, and pure entertainment. When you see the lemonade box logo, you’re about to witness a masterpiece.
