In the fast-paced, high-stakes arena of hip-hop styling, names usually stay hidden in the liner notes or tagged quietly in an Instagram photo. But if you’ve noticed that Gunna has transitioned from a rapper who “likes clothes” to a legitimate, front-row fixture at Paris Fashion Week, you need to know the name Bobby Wesley.
As we dive into the latest for Highly Unique Magazine’s Culture In Motion section, we’re looking at the architect behind the “P Star” era and the man responsible for making Gunna one of the most stylish men of our generation.
Bobby Wesley is an Builder of an Image
Bobby Wesley isn’t just a stylist; he’s an Image Consultant and a veteran of the game who has been “living, breathing, and eating” fashion for over a decade. His background, cutting his teeth in Atlanta under Kenny Burns and later working with icons like Future and Young Thug, gave him the blueprint to do something radical with Gunna.
While other rappers were chasing the loudest logos, Bobby helped Gunna lean into eclectic art. He transitioned Gunna’s brand from the “Drip Too Hard” era of flashy streetwear into a sophisticated, tailored, and avant-garde aesthetic that demands respect from the highest houses of fashion.
Shifting the Brand: From “Wunna” to “One of Wun”
The shift in Gunna’s brand over the last two years hasn’t just been sonic—it’s been visual. Bobby Wesley’s influence is all over the One of Wun era. We’re talking about:
- The Silhouette Shift: Moving away from standard skinny denim to architectural, boxy proportions and high-fashion “Industrial” looks.
- The Textural Play: Bobby’s signature is his “keen eye for detail,” mixing patterns and textures, think buttery leathers paired with delicate silks and chunky, metallic hardware.
- The Luxury Pivot: By securing covers for major editorials like PAUSE and XXL, Bobby ensured that Gunna was viewed as a peer to the creative directors of brands like Rick Owens and Givenchy, rather than just a customer.
Why Bobby Wesley is the MVP of 2026
What makes Bobby Wesley special is his ability to think “outside the box.” He understood that for Gunna to remain a leader, he couldn’t follow trends, he had to set them. Whether it was the viral RtA collaborations or the bespoke pieces seen during the Grand National Tour, Bobby has curated a look that is distinctively “Gunna.”
In the hip-hop community, fashion is often about the price tag. But Bobby Wesley taught us that it’s actually about narrative. He helped Gunna tell a story of resilience, elevation, and taste that has made him the undisputed heavyweight champion of the “fit check.
