Behind the music

Issa Rae's 'Screen Time' is up with micrcodrama series.

Built for the swipe era, the series delivers fast, mobile-first storytelling designed for Gen Z and millennial audiences who want high-impact drama in short, addictive bursts.

DJ Profiles

GO.CWATTS Is Taking Over the Airwaves

If you haven’t felt the ground shake in Atlanta lately, it’s not an earthquake; it’s just C.Watts pulling up to the booth. The ...

How Hip Hop and R&B Culture Lost Its Gateways

AI in Hip Hop: The Future, The Fraud, and The Fine Line

Issa Rae x Hoorae Media x TikTok ‘Screen Time’ Microdrama Series

IIssa Rae’s Hoorae Media is moving straight into the future of entertainment with TikTok, launching its first microdrama series, Screen Time. Built for the swipe ...

The Alchemist: Still Making Rappers Rap for Real

The Alchemist transcends typical producer roles, crafting soulful, impactful beats. His latest work, Alfredo 2, exemplifies his dedication to authenticity and hip-hop culture's evolution.